What are on-page SEO strategies?

On-page SEO strategies refer to the various techniques and practices implemented directly on a website to improve its search engine ranking and visibility. These include optimising content, images, internal links, and ensuring mobile-friendliness.

Why is image optimisation important for SEO?

Image optimisation is crucial for SEO as it helps improve page load speed, enhances user experience, and enables search engines to understand the content of images, which can lead to better rankings in search results.

How can I build a strong internal link structure?

To build a strong internal link structure, ensure that your links are relevant, use descriptive anchor text, maintain a clear hierarchy of information, and regularly review and update your links to ensure they remain functional and helpful.

What does mobile-friendliness mean in the context of SEO?

Mobile-friendliness refers to how well a website is designed to work on mobile devices. In the context of SEO, a mobile-friendly website ensures that users have a positive experience when accessing the site from smartphones or tablets, which can positively impact search rankings.

Are there specific techniques to enhance image SEO?

Yes, techniques to enhance image SEO include using descriptive file names, adding alt text that accurately describes the image, compressing images for faster loading times, and ensuring images are appropriately sized for different devices.

Establishing connections with influencers can significantly enhance your brand’s visibility and credibility. By identifying key figures within your industry who share a similar target audience, you can tap into their established follower base. This collaboration often leads to authentic promotion of your products or services, allowing your brand to reach potential customers in a more engaging way.What are local keywords and why are they important for SEO?

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